Free Resources → The 6 Innovation Myths
Free Guide · Based on Chapter 3
The 6 Innovation Myths
Holding Your Business Back
Most SME leaders believe at least three of these myths. Each one quietly kills momentum, wastes budget, and keeps your team stuck. Here's what's actually true.
Myth 1: Innovation is just for new products — it's actually for everything
Myth 2: Innovation requires special creative talent — anyone can do it with the right process
Myth 3: Innovation can't be managed — Design Thinking, Lean, and Agile all prove otherwise
Myth 4: Innovation is a special project — it must become how you work every day
Myths 5 & 6: It's slow, expensive, and unknowable until launch — all false
"There's a wide gap between companies that treat innovation as a genuine strategic priority and those that treat it as an occasional special project." — From Now to Next, Ch. 3
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1
Myth: Innovation is just for new products
FALSE
2
Myth: Innovation requires special innate talent
FALSE
3
Myth: Innovation can't be managed or systematized
FALSE
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